Graphic Design Services
Graphic Designers use both design and production elements (color, type, illustration, photography and printing techniques) to organize ideas visually to convey the desired impact and message. In addition to aesthetic judgment and project management skills, the professional graphic designer is experienced in evaluating and developing effective communication strategies that enhance the company’s image, service or product.
We think “outside the box” to assure that your message is conveyed in a way that is not only aesthetically pleasing, but original and “competitive” within your market. We will oversee all aspects of production including pre-press and final print production.
SOL Design, Inc., offers a full array of graphic design, visual communications, creative services, production, and we can subcontract with specialized artists, programmers and specialists, when necessary—so that you don’t have to.
About Our Process
We will work with you to evaluate where you are, how you got here, and where you’d like to go. If you don’t have a plan, we initiate one. If you don’t know what untapped client segments exist for you, we help you to uncover them. If you have never evaluated if you are running your business the most efficiently, we help you to do that. When you are ready to evaluate your overall business structure, just let us know.
Logo Development & Corporate Identity & Branding
Identity and branding are the first and key components in successfully marketing your product or business. Through our Marketing Assessment, SOL Design will help to establish your product’s position in the marketplace. We understand that a brand consists of more than just a logo—it’s a well-conceived framework of messages, tone of voice, colors. It’s a personality that is uniquely yours, and one that your customers immediately associate with your business, organization or product.
& Collateral Materials
We have over 25 years in graphic design: print ads and strategic ad campaigns, brochures, newsletters, posters, billboards, door hangers, postcards and direct-mail, merchandise, packaging, point-of-purchase displays, commercial exhibit marketing materials and handouts,
Advertising & Media Buying
The interactive media buying business is a minefield of complexities. Your veritable sherpa, SOL Design, can help you navigate the business of buying media and targeted ad placement. We develop strategy and cut deals for clients every day.
Each client and their needs are taken very seriously and handled in a professional manner.
Is your current business strategy viable in today’s marketplace? Do you have the tools and resources in place to achieve your goals? Maybe you’ve lost sight of your original marketing objectives and don’t know which way to turn. Let us help point you into the right direction. We’ll aggressively address your marketing issues and get your company back on track. We’ll show you how to find and communicate with your target markets, help you to recognize marketing problems and inefficiencies, and develop creative solutions that will give your company the competitive edge it needs to stay ahead in a global marketplace.
Website Design & Internet Marketing
Unique to SOL Design, is our website development and that we understand that the “look” of a website is just as important as the “content” and functionality. Additionally, your site should be easy to navigate and reflect positively on your business.
SOL Design works closely with you, and so that you get your questions and needs addressed quickly and efficiently.
And, if you’re looking for a local business to host your website, you’ve come to the right place.
Website Hosting, Domain Names, Email Accounts – SOLhosting.us
We provide more than just a place for your website to exist on the internet. Our 3rd-party, contracted web hosting services ensure your website gets the highest-quality services available—which means: reputable domain name registrar, primary-level website hosting, redundant backup systems, firewalls, mirrored hard drives, and balanced server loads to ensure access to your website. And, always FREE tech support, available 24/7/365, through Secure Server, at 480-624-2500.
Add-On Services Available: Webmaster / Website Maintenance, Advanced Website Traffic Management, Advanced Search Engine Optimization, Search Engine Marketing, Content Development, Traffic Building Consulting, Social Networking, Premium Online Marketing Services, eMail Marketing Design & Delivery, PayPerClick & Banner Advertising & Account Management, Email Signature (eSig) Design
Content Managed Website:
- We set everything up for you
- Easy to manage website / admin
- Thousands of fully-customizable templates
– many are also mobile ready
- Thousands of Widgets & Plugins
- Share your website updates with your social networks and online directories
- Integrate buy now / shopping / cart features (compatible with PayPal)
- Integrate event or class registrations and special events calendars
- Easily add videos and photos / galleries
- Add website subscription features
Search Engine Optimization (SEO)
- Website Analysis: META tags, keywords, alt tag and descriptions, spiderability, robots, potential weaknesses
- Keyword Saturation: we show you the words and phrases search engine users search for
- Sitemap Installation & RSS Feed Submission: set up and submit your web pages (via sitemap installation) and RSS feed (BLOG) to leading search engines
- Reporting: link-popularity of your website; page rank to assess your page performance; competitor rank to compare your site to that of your competitors
Search Engine Marketing (SEM)
Google Analytics: helps to uncover what keywords attract visitors, where your traffic is coming from, and what pages and content are making people want to click through your website. Tightly integrated AdWords support, AdSense programs, revenue-generating ad programs. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Traffic Builder®: is an add-on service that helps you to submit your site to the top search engines* and directories. It makes it a snap to promote your business online, increase your online visibility and make money on the Internet. This search engine marketing and online advertising program can be installed into your website hosting plan.
PPC Services (Pay Per Click) & Banner Ads: Custom installation and set up of services through these vendors—ad rates vary: Google, Yelp, Facebook, Enhanced Profiles & Paid Service Listings
Online Business Directories & Reputation Management
You may be surprised to know that it’s almost more important to have comprehensive online business listings than it is to even have a website! Online directories, like: Yelp, Yahoo Local, MSN, YellowPages, etc., pay LOTS of money to be listed at the top of search engines (so, you shouldn’t have to). They offer FREE business listings (and, paid upgrades).
Online business directories pull your contact info from other sites, and most professional listing services also include the ability for visitors to comment/rank your business/service, etc.. It’s important to manage these profiles and feedback about your business—to be able to maintain your online reputation! It’s difficult to recover after there’s been an issue.
Don’t worry—we get it—you haven’t had time to stay up-to-date on how to socialize online. We’re here to help! Not to brag—but, we’ve been marketing online since BEFORE Facebook and even the words “social networking” existed. Back in the early 2000’s, we were setting up businesses online with “online business profiles” and sharing updates, adding “friends” and increasing website traffic that was out of this world!
Not only can we set up all of your “social” networks / profiles—we’ll gladly train you how to manage them. We’ll also set you up with a post-sharing schedule and will show you how to track the traffic that you receive from your social networks—to your website—like you never knew was possible.
Paid advertising is not necessary on any social network.
Copy Writing: The words you choose to convey your organization’s business are often the first impression that a consumer has of your product or service. Effective copy writing must “speak” directly to the level of the audience for whom it is directed. Our copywriters are adept at capturing the appropriate “voice” and gearing it to your specific audience.
Translation Services: In particular, Spanish, Portuguese and most other romance languages. Please inquire.
Stock Photography / Illustrations / Clipart: We have many resources for online stock photography and can refer you to local professional photographers, if needed.